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passion for fresh ideas

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December 17, 2010December 17, 2010 PASSION for the PLANET

INTERVIEW: LESLEY MORRISSEY

Readability is key when writing copy – whether it’s for your business, the school newsletter or a website. But unwittingly many of us produce copy that can turn our audience off within the first few lines. So what’s the biggest clanger – and what should we do differently? Lesley Morrissey is Director of copywriting company Lesley Writer.

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