WELSH DARK CHOCOLATE WITH AN ARTISTIC FLAIR
A local Welsh collaboration has brought together the stunning art of Driftwood Designs to adorn the packaging of clever chocolate makers Coco Pzazz, resulting in a product that is pleasing to both the eye and the tastebuds.
Coco Pzazz is known for its delicious chocolate and its unique packaging. Since their launch, they have worked with a wide range of artists to create beautiful wrappings that are also eco-friendly being totally recyclable or compostable; the packaging film is plastic-free and the card FSC certified. Plus the none of the company’s commercial waste goes to landfill and all their chocolate is sustainably grown and fully traceable.
Driftwood Designs incorporates the work of Welsh artist and illustrator Lizzie Spikes whose passion is creating illustrations that can be translated to homewares, cards, prints and so much more. Driftwood also has sustainability at its heart with all items manufactured in the UK, and their small decorations made from wood (not plastic) with all packaging is plastic free too.
Coco Pzazz and Driftwood Designs have wanted to work together for years but, being two small and exceptionally busy companies, it took a long time to get something into place. The result, however, is worth the wait; a vegan dark chocolate bar that looks as amazing as it tastes.
The design has a greeting in Welsh on the front, plus a description of the chocolate bar in both Welsh and English. This is not a token effort; everything is shown in both languages, right down to the nutritional information on the back.
Coco Pzazz founder Lorraine Whinn (Lori) has loved Lizzie’s work and designs for a long time, “They aren’t just pretty and colourful, they are also a little irreverent, and whenever I see them, I want to smile. Just like tasting great chocolate – they bring happiness.”
The bespoke design certainly does not disappoint, with a quaint and quirky Welsh village scene with several figures all out walking dogs of various shapes and sizes. The slogan is “Am caro I, cared fy nghi” (love me, love my dog). Perfect for dog lovers and chocolate lovers alike!
Distributors of Coco Pzazz were given a preview of the new designs, and they love the bilingual packaging.
There is a strong synergy between Driftwood Designs and Coco Pzazz; they are both small companies that started on a kitchen table, they are both rapidly growing, hugely popular, and have all-female teams. They both embrace their Welsh heritage and are passionate about every aspect of their business. But it is their green ethos that makes the two companies a match made in heaven – well, Wales, which is close!
Lizzie Spikes from Driftwood Designs said: “We love sourcing new Welsh-made products for our customers and the chocolate company Coco Pzazz being based just 40 miles up the road in Llanidloes is a perfect fit. I had great fun creating the design for the packaging and I’m going to thoroughly enjoy watching our customers savour the truly amazing chocolate inside. The girls may have to keep me away from it, though!”
Lorraine Whinn, Founder and Director of Coco Pzazz said: “It is a running joke at Coco Pzazz that my favourite job is sourcing packaging – rather than testing the chocolate, which is everyone else’s favourite job. The design on the packaging really does play a huge part in selling our chocolate. In fact, many customers pick up Coco Pzazz chocolate without even knowing if it tastes good – although I can assure you it really does! This collaboration with Driftwood Designs is bound to see customers ‘buying with their eyes’ more than ever.”
You can find Coco Pzazz chocolate with Driftwood’s designs across the UK in gift shops, delis, farm shops, food halls, garden centres, heritage sites, and community and convenience stores – in fact you never know where Coco Pzazz will pop up next.
For the full Driftwood Designs range go to: driftwooddesigns.co.uk