Over the last decade or so many tourism businesses have started to move towards being more environmentally sustainable. Most of those who have done so have done it because they believe in protecting the environment – not because it necessarily helped their bottom line. So how do you attract those operators who don’t really care one way or the other and encourage them to protect the planet as well? Glenn Jampol is from Finca Rosa Blanca Coffee Plantation Resort in Costa Rica, where they have embraced sustainability…

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