REACHING YOUR AUDIENCE

 

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


Whether you are writing for your website, your company brochure or the PTA newsletter, it’s important to ensure that your copy reaches the right people in the right way. Unfortunately, according to Ximena DeLaserna from SEJ PR and Editing Services, too many people commit the cardinal sin – of ignoring their audience.

Be Sociable, Share!