People who are overweight often struggle with food cravings or excessive desires for food. If you can tackle these, losing weight becomes a lot easier.

This is why psychologist and weight loss consultant Graham W Price from Get Slim Guaranteed focuses initially on helping his clients resolve these problems.

Price says the difference between weight-loss success and failure is mainly about psychology. After all we all know what needs to be done … eat less, eat better, exercise more … so why do most fail or, if they initially succeed, put the weight straight back on again? It’s almost always down to psychological awareness and skills.

Price says the skills needed to succeed include motivation, self-control and resilience. The last is mainly about knowing how to deal with cravings and excessive desires for food, the topic we’re addressing here.

Most people go through life resisting any uncomfortable feelings. They don’t want to have them, they worry they might get worse or they try to control, satisfy or suppress them. Resisting uncomfortable feelings, he says, is always unproductive.

What most people don’t realise is that resistance always reinforces the programming that’s driving the feelings. It can make people anxious about being anxious, depressed about being depressed, enhance desires and cravings and, worst of all, encourage them to take actions to try to control, satisfy or suppress uncomfortable feelings. This, he says, leads to reinforcement of the beliefs that are driving the feelings.

The first thing Price teaches his clients is how to accept uncomfortable feelings. This is a universally valuable tool, he says. Whether it’s feelings connected with food or any other uncomfortable feeling, there’s never anything we need do, or should do, with a feeling, other than totally accept it.

This isn’t the same as expressing feelings. It may well not be helpful to do this in many situations. Acceptance is about the way we think about the feeling. We need to understand that it’s OK to have feelings and so learn to accept them.

Price gets his weight-loss clients into the shower … on their own at home, he’s quick to add. He teaches them how to accept the discomfort they experience when they turn the hot water down, and so be able to choose not to leap out of the shower. In winter he takes them outside under-dressed. They can then apply the same techniques to desires or cravings for food.

Once resistance has been replaced with acceptance, the reinforcing effect of resisting feelings is negated and we no longer need to behave in ways that aim to control, satisfy or suppress our feelings.

We no longer need to eat to satisfy excessive desires for food. We no longer need to consume foods we may be craving. We no longer need to use food to contain other uncomfortable feelings. And we no longer need to avoid any discomfort associated with exercise. We can instead do the opposite of whatever these feelings are telling us to do. We can ‘accept the feeling, choose the action’.

Then, says Price, magic starts to happen. The unconscious programming that was driving the feelings begins to unwind. Instead of reinforcing the programming as we’ve always been doing, we’re now undermining it. The uncomfortable feelings eventually disappear.

Furthermore we start gaining a sense of control over our lives. Instead of being the victim of our unconscious programming, we’re now taking action to gain control over, and change, that programming.

Price also provides additional advice on nutrition and exercise to support the psychological approach.

His weight loss programme Get Slim Guaranteed has proved so successful they’re now fully guaranteed. He gives a unique one year money-back guarantee for both achieving the goal and sustaining it.

Get Slim Guaranteed is available on a 1-2-1 basis, or as part of a group programme taken over three months.

About Graham:
Graham W Price is founder of Get Slim Guaranteed. He is a chartered psychologist and weight loss specialist, an accredited member of the British Psychological Society (BPS), the British Association for Behavioural and Cognitive Psychotherapies (BABCP) and the United Kingdom Council for Psychotherapy (UKCP) and a qualified coach.

He is author of “What Is, Is! The Power of Positive Acceptance”.

For more information about Graham see and for his weight loss programme

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