As every year passes, increasing numbers of customers are demanding ethical practices from the companies they spend money with. That’s led to a more people thinking of turning their hand to green/ethical entrepreneurship. But as with any business, that still involves asking for money, either as an investment in the business or in a sales environment. However, many people dislike talking about money. So how do you approach the subject during a sales meeting? Josh Gilbertson is Director of London City Sandler.